About

Twenty-five years of asking better questions

Brandscapes Worldwide was founded on a simple premise: research that doesn't change behaviour isn't research, it's filing. Two decades and forty countries later, that's still the test.

We started in 2001 with a small team in Mumbai and a contrarian idea: that the best research firms wouldn't just report findings — they'd sit at the decision table. Twenty-five years later, that still shapes how we hire, how we project, and how we deliver.

Today we operate across forty countries, with regional hubs in Mumbai, Dubai, Singapore, London, New York, and Sydney. Our work spans six tightly-knit practices — primary research, insights mining, advanced analytics, dashboarding, innovation, and AI — but the operating principle is unchanged: every engagement ends with a decision the client can defend, and an artifact their team can use the next day.

We've stayed independent and partner-led on purpose. It keeps the senior team close to the work, and it lets us turn down engagements that wouldn't pass our own decision-grade test. We'd rather lose the project than ship the wrong artifact.

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Projects delivered
What we stand for

Operating principles

Decision-grade or not at all

Every output ladders to a real business decision. If it doesn't, we shouldn't be doing it.

Local nuance, global standards

Native field teams in 40+ countries — held to a single global quality standard.

Speed without shortcut

We move fast because we've designed for speed — not because we've cut method corners.

Build, don't rent, expertise

Long-tenured teams with deep category memory. Most clients work with us for 5+ years.

The team

Leadership Team

The Chairman and Consulting Partners who set the firm's direction and lead our practice areas.

View Senior Management
Pranesh Misra — Chairman & Managing Director
Pranesh Misra
Chairman & Managing Director
Asha Ganesan Sen — Consulting Partner & Head – New Initiatives
Asha Ganesan Sen
Consulting Partner & Head – New Initiatives
Nirupama Kaushik — Consulting Partner & Practice Lead – Qualitative, Innovation, Shopper
Nirupama Kaushik
Consulting Partner & Practice Lead – Qualitative, Innovation, Shopper
Swayam Mishra — Consulting Partner & Head – North America Business
Swayam Mishra
Consulting Partner & Head – North America Business
Parvati Mahadev — Consulting Partner & Practice Lead – Quantitative and Insight Mining
Parvati Mahadev
Consulting Partner & Practice Lead – Quantitative and Insight Mining
Satyendra Singh — Consulting Partner & Practice Lead – Analytics & Big Data
Satyendra Singh
Consulting Partner & Practice Lead – Analytics & Big Data
Vivek Sharma — Consulting Partner, Chief Strategy & Business Development Officer
Vivek Sharma
Consulting Partner, Chief Strategy & Business Development Officer

Want to work with us?

We're hiring across research, analytics, and engineering — and always open to a conversation about a project.