Primary Research
Studies designed to surface the WHY behind every market move.
Bespoke study design across quantitative, qualitative, and hybrid methodologies — sized to the decision, not to the budget line. Whether you're sizing a new category, validating a positioning, or tracking equity over time, our research design starts with the decision you need to make and works backward.
Capabilities
Usage & Attitude (U&A)
Category sizing, occasion mapping, and shopper segmentation across 40+ markets.
Brand Equity & Tracking
Continuous brand health programs with diagnostic depth, not just dashboard depth.
Concept & Pack Testing
Rapid validation of NPD, pack designs, and creative — with predictive lift estimates.
Pricing & Conjoint
Van Westendorp, Gabor-Granger, and choice-based conjoint for portfolio decisions.
Ethnography & Immersion
In-home, in-store, and in-context research that finds insight you can't ask for.
Online Communities & Diaries
Long-form qualitative platforms for deep, longitudinal understanding.
Our approach
Decision framing
Co-design with your team what success looks like — before we touch the questionnaire.
Mixed-method design
Quant for sizing, qual for nuance, behavioural for what people actually do.
Field with rigour
Native field teams in 40+ countries, with quality checks at every quota cell.
Story-led delivery
Findings packaged as a narrative, with implications at decision-grade specificity.
Deliverables
Engagements wrap with artifacts your team can use the next day — not just slideware.
- Decision-grade research design document
- Live data tables and cross-tabs
- Executive narrative deck (15–30 slides)
- Detailed appendix with method, sample, and verbatims
- 60-min stakeholder workshop
Explore other solutions
Ready to put Primary Research to work?
Tell us your category, your decision, and your timeline. We'll show you what's possible.