Consumer Triumph
Capitalised on market insights to drive FMCG success through trailblazing customer-focused tactics.
The multinational FMCG organization struggled to leverage its product portfolio effectively in a rapidly growing emerging market. Their traditional trade-focused approach created barriers to implementing the localised, consumer-centric strategy the market required.
How we worked the problem
- 01
Established foundational understanding in the tea segment
- 02
Identified high-performing SKUs in hair care driving trial and loyalty
- 03
Analysed consumer barriers preventing adoption of a washing powder brand successful elsewhere
- 04
Investigated obstacles limiting face moisturizer brand usage amid market share losses
- 05
Detected underserved specialist segments within oral care
- 06
Examined consumer media consumption patterns and digital platform influence on purchasing decisions
What changed
- Customised the global tea brand launch to regional preferences
- Introduced entry-level sachets for core shampoo brand market protection
- Reformulated and relaunched washing powder based on consumer washing needs
- Expanded face moisturizer portfolio with additional skincare brands
- Refined oral care category strategy and deployed cross-media campaign strategies
- Sharper brand-building planning, enhanced market agility, and a consumer-focused long-term framework
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