Mom's Matrix
Deciphered new mothers' baby care brand choices to boost market share.
A worldwide baby care manufacturer experienced declining market share due to increased competition. The company needed deeper insights into shifting market dynamics and consumer behaviour.
How we worked the problem
- 01
Examined four key dimensions of maternal decision-making — People, Occasion, Motivation, Fulfillment
- 02
Identified influencers of purchasing decisions and when / where purchases occur
- 03
Analysed factors driving brand selection and satisfaction levels with chosen brands
- 04
Enabled precise segmentation of mothers and nuanced perspective development
What changed
- Comprehensive understanding of how mothers interact with baby care brands
- Identified the primary target segment, enabling the client to regain market position
- Improved competitiveness and product development decisions
- Surface of communication gaps and targeted audience engagement strategies
“Our comprehensive analysis and strategic approach enabled our client to make well-informed decisions that significantly improved their product development.”
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