CPG
Partnership Power
Bolstered e-tailer relationships for a global CPG firm through improved shopping experiences.
CPG
Partnership Power
The Challenge
A multinational CPG corporation needed to strengthen relationships with major e-tailers in Southeast Asia while better understanding shopper behaviours to improve platform user experiences.
Our Approach
How we worked the problem
- 01
Mobile ethnography and comprehensive interviews to examine engagement patterns across pure-play, grocery, and on-demand e-commerce platforms
- 02
Mapped behavioural shifts over three years and developed persona profiles based on time / energy / value parameters
- 03
Evaluated the complete platform experience from landing through purchase completion
Key Findings
What the data showed
- Engagement mapping across multiple e-tailer types and shopping missions
- Share of Attention (SoA) analysis by category and platform
- Three-year behavioural trend identification
- Persona-based shopping pattern analysis
- Platform experience assessment with emotional response evaluation
Results
What changed
- Strengthened e-tailer relationships through objective insight into evolving consumer perceptions and behaviours
- Targeted e-tailer engagement strategies
- Assortment optimisation by platform and mission
- App experience enhancements and persona-based communication prioritisation
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