Hygiene Heroes
Transformative impact of improved school sanitation on academic performance — a worldwide initiative.
A global FMCG brand needed to establish a distinctive perspective on school sanitation and hygiene. The company wanted to highlight how poor toilet facilities affect children's physical and mental wellbeing through a public relations initiative.
How we worked the problem
- 01
Confirmed via hypothesis development that inadequate sanitation impacts both physical health and psychological wellness in students
- 02
Identified that school sanitation problems exist globally — not just in developing nations
- 03
Surfaced a significant disconnect between parents/children and discussions about school toilet experiences
- 04
Established a direct correlation between sanitation conditions and academic performance
What changed
- Developed a PR program featuring a practical guide based on children's personal experiences
- Brought visibility to school sanitation challenges
- Significantly contributed to improving sanitation conditions in schools worldwide
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